About Us

Established over four decades ago, Virat Keel Jewellers was born out of a dream—to provide finely crafted nosepins that reflect the beauty of Indian heritage. What started as a small family-run unit with a few artisans has grown into a reputed manufacturing house, known throughout the region and beyond. For 40 years, our commitment has remained the same: to deliver premium nosepin jewellery with integrity, care, and perfection.

Over the years, we have worked with generations of families, wholesalers, and retailers who rely on us for consistent quality and timely delivery. Many of our first customers still continue to work with us, a testament to the relationships we have built through trust, quality, and personalized service.

At Virat Keel Jewellers, we specialize exclusively in the manufacturing of nosepins, which allows us to focus all our creativity, skill, and resources into perfecting this single piece of jewellery. From traditional gold nosepins to trendy contemporary designs, we offer a wide variety of products that cater to different cultural, fashion, and regional preferences.

Nosepins are not just ornaments; they are a symbol of culture, identity, and elegance. Whether it's a bridal nosepin worn on a special day, or a daily-wear piece that adds charm to one's look, we understand the emotional and aesthetic value it carries. That's why we craft each piece with great care and precision, ensuring it lives up to the expectations of our customers.

Our designs range from:

• Classic gold nosepins
• Stone-studded nosepins
• Traditional Maharashtrian Nath designs
• Lightweight daily-wear options
• Customized orders for special occasions

We work with various types of metals and finishes to cater to diverse needs while ensuring affordability, durability, and aesthetic appeal.

What makes Virat Keel Jewellers different is our commitment to handmade artistry. While the jewellery industry is fast adapting to automation, we still believe in the magic of handcrafted pieces, where each nosepin is a result of human touch, experience, and passion.

Our team of skilled artisans—many of whom have been working with us for over two decades—understand the nuances of nosepin making. Each design goes through a rigorous process of sketching, moulding, shaping, polishing, and quality inspection before it reaches the hands of the customer.

We follow both traditional Indian design philosophies and incorporate modern minimalistic trends to appeal to customers across generations. Whether you are a bride, a young girl buying her first nosepin, or a wholesaler looking to source in bulk—we offer a perfect blend of quality and variety.

Our roots lie in Sudiya, Varanasi—a town steeped in culture, spirituality, and art. Varanasi has long been a hub of traditional craftsmanship, and we are proud to be a part of this heritage. Being based in such a historic and culturally rich region gives us a deep understanding of Indian aesthetics and customer expectations.

We believe in promoting local employment and nurturing home-grown talent. Our artisans, many of whom come from nearby villages and towns, are trained and supported with fair wages and a healthy working environment. We also conduct training programs for young artisans, ensuring that the craft is passed on to the next generation.

Over the past 40 years, we have had the privilege of working with:

• Retail Jewellers across India
• Wholesalers and stockists
• Exporters of Indian traditional jewellery
• Bridal jewellery boutiques
• Local customers looking for custom nosepins

What makes our customers come back to us is not just our quality, but also our transparent pricing, reliable service, and ethical practices. We believe in long-term partnerships and not just one-time sales.

Every nosepin that leaves our workshop undergoes strict quality control checks. We use the finest materials, and each product is tested for:

• Design accuracy
• Durability
• Skin-friendliness
• Polish and finishing
• Stone setting stability (if applicable)

We also ensure that all orders are packaged safely, especially for bulk shipping, and delivered in a timely manner.

While we take pride in our heritage, we are also open to change. At Virat Keel Jewellers, we continuously research trends, listen to customer feedback, and adapt our collections accordingly. Our design team is always working to bring innovative styles that still reflect the soul of traditional Indian jewellery.

In recent years, we've introduced:

• Lighter nosepin collections for daily use
• Hypoallergenic designs
• Affordable bridal sets
• Custom engravings

We are also moving towards digital tools for showcasing our products to remote clients and bulk buyers through catalogs and video calls.

We understand our responsibility towards the environment and society. That's why we ensure:

• Ethically sourced materials
• Zero child labor policies
• Safe and respectful working conditions
• Waste reduction practices in production

We also actively support local community events and help artisans during tough times, such as the COVID-19 pandemic, ensuring their livelihood continues without disruption.

Our Vision

To become India's most trusted and innovative nosepin manufacturer, while preserving the rich cultural heritage of Indian jewellery.

Our Mission

• To provide handcrafted nosepins of superior quality
• To support and grow Indian artisans
• To create long-term partnerships based on trust and service
• To continuously evolve with customer preferences